Media Relations

We believe that the key to PR is the ability to make a good story. With executives that come from journalism and the wider field of communication, we are in a position to forecast the media map and communicate our clients’ messages, often creating entire story packages for journalists and bloggers. And they know very well that it is very important to respond in the best way possible to their needs. Our experience in media relations covers sectors such as corporate and consumer products, but also social media.

efrata ensures that media campaigns match blogger’s campaigns and strategic social PR media,
but also marketing and communication initiatives. Efrata has the suitable executives for global media relations strategies that meet client’s business goals, but always keeping in mind the different mentality of media around the world.

Media training is addressed to executives who come in contact with media for the first time, or to those who want to refresh their knowledge. It is a 3-hour seminar that covers issues as: which is the media map nowadays, how to prepare for an interview, how to handle different questions, how to pass your message and how to avoid the pitfalls of an interview. Through exercises, participants will have the opportunity
to simulate an interview in real conditions.

Media relations services include:

Award Programs

Blogger Relations

Case study placement

Press releases, articles, case studies

Media Monitoring

Media events – discussions, meetings, press interview

Media tours

Media training

Press Office

Product launches

Social media press releases

Digital, SEO & Social Media PR

We believe that the key to PR is the ability to make a good story. With executives that come from journalism and the wider field of communication, we are in a position to forecast the media map and communicate our clients’ messages, often creating entire story packages for journalists and bloggers. And they know very well that it is very important to respond in the best way possible to their needs. Our experience in media relations covers sectors such as corporate and consumer products, but also social media.

efrata ensures that media campaigns match blogger’s campaigns and strategic social PR media, but also marketing and communication initiatives. Efrata has the suitable executives for global media relations strategies that meet client’s business goals, but always keeping in mind the different mentality of media around the world.

Media training is addressed to executives who come in contact with media for the first time, or to those who want to refresh their knowledge. It is a 3-hour seminar that covers issues as: which is the media map nowadays, how to prepare for an interview, how to handle different questions, how to pass your message and how to avoid the pitfalls of an interview. Through exercises, participants will have the opportunity to simulate an interview in real conditions.

Media relations services include:

Award Programs

Blogger Relations

Case study placement

Press releases, articles, case studies

Media Monitoring

Media events – discussions, meetings, press interview

Press Office

Product launches

Social media press releases

Digital, SEO & Social Media PR