we are efrata
Your trusted ally in Consulting
Four keywords, four values that accompany our daily life, our way of thinking, our beliefs and our logic. We are efrata, we are the first company that spoke in Greece about the value of digital public relations, about the revolution brought to communication by Social Media, about the influence of technology in modern communication, about the importance of smart phones in our daily lives. Public relations changed. Public affairs were differentiated. Crises are re-examined in the light of the fact that each of us is now a receiver and transmitter of a message. And strategic communication has become more important
than ever. We are efrata. We are a modern Communication Consulting Company.
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Satisfied Clients
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Team Members
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Our Profile
efrata’s approach is client-centric, combining the importance in detail of a boutique PR company
with the deep knowledge and experience of an international company, with main goal being the best possible results for our clients. In line with the traditional media, efrata is at the same time specialising in social PR media, digital marketing and creative services, offering, at international level, complete communication programs to our clients.
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Our Philosophy
Our philosophy is simple. To bring solid, measurable communication results in a modern work environment. We are proud to say that our principles are efficacy, integrity, creativity, loyalty.
Our Approach
The way companies communicate has changed dramatically as a result of technology
and globalization. Today, content can now be created, shared and communicated by anyone. Communication involves the concept of participation, not just “spreading the word”.
In the future, it will become even more direct and regular. Adaptability and responsiveness
will be essential elements of success. PR, social media and digital marketing will be integrated communication services. The list of communication services and “channels” will grow and we will now be able to talk about measurable results. Our approach is to help our clients understand these changes. To navigate the new media environment and adopt the appropriate communication strategy. We create integrated PR campaigns that meet the client’s business objectives, introducing elements from traditional media as well as new tools and technologies. We are judged by results
and create a modern PR environment which is accessible, measurable and effective.
Our Founder
Jacques-Antoine Armaos is the Chairman and Founder of efrata.
He has almost 25 years of experience in the field of communication consulting, strategic planning, media relations and public affairs for a large number of companies and organizations of both public and the private sector in Greece and the EU.
Jacques also co-founded and served as Vice-Chairman at the Center for Promotion of Insular Policy
(KEPRONIPO, a non profit organisation dedicated in finding solutions and promoting ideas
on the well being of the Greek Islands).
Jacques is a Doctor of Philosophy of the National and Kapodistrian University of Athens, holds
an MA in Communication Policy Studies from City, University of London and a BA in Political Science and International Relations from the National and Kapodistrian University of Athens.
Jacques has published several articles and has spoken at conferences in Greece and abroad.
He is the Author of the book “Αύριο Μπορεί να Έλθει το Χθες – Yesterday May Come Tomorrow” Plethora, Imprint of Eurasia Publications, 2020 and writer of ”Για την Παιδεία και το Διαδίκτυο – Internet and Education “,in ”Τo Οπτικοακουστικό στην Εποχή της Πανδημίας – The Audiovisual in the Pandemic Era”, Costas Theologou- George Arabatzis (Ed.), Εllinoekdotiki Publishing, 2022.
He speaks English and French fluently.