we are efrata
Your trusted ally in Consulting
Four keywords, four values that accompany our daily life, our way of thinking, our beliefs and our logic. We are efrata, we are the first company that spoke in Greece about the value of digital public relations, about the revolution brought to communication by Social Media, about the influence of technology in modern communication, about the importance of smart phones in our daily lives. Public relations changed. Public affairs were differentiated. Crises are re-examined in the light of the fact that each of us is now a receiver and transmitter of a message. And strategic communication has become more important
than ever. We are efrata. We are a modern Communication Consulting Company.
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Our Profile
efrata’s approach is client-centric, combining the importance in detail of a boutique PR company
with the deep knowledge and experience of an international company, with main goal being the best possible results for our clients. In line with the traditional media, efrata is at the same time specialising in social PR media, digital marketing and creative services, offering, at international level, complete communication programs to our clients.
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Our Philosophy
Our philosophy is simple. To bring solid, measurable communication results in a modern work environment. We are proud to say that our principles are efficacy, integrity, creativity, loyalty.
Our Approach
The way companies communicate has changed dramatically as a result of technology
and globalization. Today, content can now be created, shared and communicated by anyone. Communication involves the concept of participation, not just “spreading the word”.
In the future, it will become even more direct and regular. Adaptability and responsiveness
will be essential elements of success. PR, social media and digital marketing will be integrated communication services. The list of communication services and “channels” will grow and we will now be able to talk about measurable results. Our approach is to help our clients understand these changes. To navigate the new media environment and adopt the appropriate communication strategy. We create integrated PR campaigns that meet the client’s business objectives, introducing elements from traditional media as well as new tools and technologies. We are judged by results
and create a modern PR environment which is accessible, measurable and effective.
Our Founder
Dr. Iakovos-Antonios Armaos is the Founder and Head of efrata, one of Greece’s leading strategic communications and public affairs firms. With over 25 years of experience in strategic communication, public affairs and media relations, he has advised multinational corporations, institutional organizations and political stakeholders across Europe and beyond.
His work brings together strategic practice and academic inquiry, drawing on a strong foundation in political philosophy and strategic communication.
Dr. Armaos holds a PhD in Political Philosophy from the National and Kapodistrian University of Athens, an MSc in Communications Policy Studies from City St George’s, University of London, and a BA in Political Science and Public Administration from the National and Kapodistrian University of Athens.
He is the author of two books and has contributed numerous articles and opinion pieces to the public discourse. He is also a frequent commentator in television and radio, offering analysis on political communication, strategy and public affairs.
He serves on the Advisory Board of the Department of Philosophy at the National and Kapodistrian University of Athens and is a Lecturer in the “Humanities & Entrepreneurship” seminar at the same Department, where he designs and delivers sessions focused on strategic thinking, innovation and the intersection of humanities and business.