Our Services
Monitor & Measure - Each PR campaign is designed after we fully understand the mentality of the client,
its communication channels, but also the way it wishes to address its target group. Efrata offers brand audits, a series of continuous monitoring services and measurement methodology in order for the client
to be aware of what it is said about his product, and adopt some of these findings in its strategy
Brand audits – provides a picture of how the public perceives the product both in social and in traditional media includes competitive comparisons and a retrospective look at how that perception has changed
in recent months. The analysis shows the strong and weak points, the opportunities and the threats
that the client’s product faces.
Μonitoring services – they have been designed to reveal:
Client’s mentioning in social and traditional media.
Issues with negative impact on the client’s product, so that the PR team address them quickly.
Discussions about the client’s product, in order to use this information in our communication strategy.
New key persons and channels.
efrata’s monitoring service is based on the selection of the leading tools in the market, including Radian 6, Meltwater, Vocus, Cision and Press Index. Efrata provides adapted news rolls (alerts from search engines and blogs combined) and dashboards for its clients.
Measurement Efrata measures the success of campaign based on ‘’engagement”. How engaged are the clients, the consumers, the investors, etc. with the brand?
Monitor & Measure - Each PR campaign is designed after we fully understand the mentality of the client, its communication channels, but also the way it wishes to address its target group. Efrata offers brand audits, a series of continuous monitoring services and measurement methodology in order for the client to be aware of what it is said about his product, and adopt some of these findings in its strategy
Brand audits – provides a picture of how the public perceives the product both in social and in traditional media includes competitive comparisons and a retrospective look at how that perception has changed in recent months. The analysis shows the strong and weak points, the opportunities and the threats that the client’s product faces.
Μonitoring services – they have been designed to reveal:
Client’s mentioning in social and traditional media.
Issues with negative impact on the client’s product, so that the PR team address them quickly.
Discussions about the client’s product, in order to use this information in our communication strategy.
New key persons and channels.
efrata’s monitoring service is based on the selection of the leading tools in the market, including Radian 6, Meltwater, Vocus, Cision and Press Index. Efrata provides adapted news rolls (alerts from search engines and blogs combined) and dashboards for its clients.
Measurement Efrata measures the success of campaign based on ‘’engagement”. How engaged are the clients, the consumers, the investors, etc. with the brand?