efrata provides communication programs that cover a wide range of services, from corporate launches to reputation management, programs having always as our main target the programs that we design to correspond to the business goals of our clients. First, we want to understand the culture of each client, its mentality and the challenges that we have to face. Then we create messages that help communicate their story in an appealing way. We work very closely together, for results that correspond to the qualitative and quantitative objectives.

efrata is specializing in helping its clients build their corporate image through relations with media representatives. At the same time, it has specialized executives on crisis management issues, with experience in all sectors.

Corporate communication services include:

Brand audits
Corporate Social Responsibility
Crisis Management
Corporate visibility
Media Relations
Strategic Communication

We believe that the key to PR is the ability to make a good story. With executives that come from journalism and the wider field of communication, we are in a position to forecast the media map and communicate our clients’ messages, often creating entire story packages for journalists and bloggers. And they know very well that it is very important to respond with the best possible way to their needs.

Our experience in media relations covers sectors such as corporate and consumer products, but also social media.

efrata ensures that media campaigns match blogger’s campaigns and strategic social PR media, but also marketing and communication initiatives. Efrata has the suitable executives for global media relations strategies that meet client’s business goals, but always keeping in mind the different mentality of media around the world.

Media relations services include:
Award Programs
Blogger Relations
Case study placement
Press releases, articles, case studies
Media Monitoring
Media events – discussions, meetings, press interview
Media tours
Media training
Press Office
Product launches
Social media press releases
Digital, SEO & Social Media PR

What defines a crisis? Any issue, problem or disruption which triggers negative reactions that can impact the company’s reputation, business and financial strength. Crises can be situations threatening people and property, serious disruptions to operations, lawsuits, product recalls, social media attacks, highly negative media coverage or allegations of wrongdoing. Actually, no organization is immune from issues and disruptions that can harm its reputation, revenue, and financial performance.

When a crisis strikes, the greatest damage to an organization is often the result of mismanagement of the crisis rather than the crisis itself. Poor management of a serious situation can further drive-up costs and compound the problems facing the organization. When it comes to a crisis, it is much easier to prepare and prevent, than to repair and repent. That’s where we come in.

efrata’s comprehensive service offerings help organizations navigate the lifecycle of a crisis: readiness, reaction, and recovery. Our special team of experts create a strategy and develop tailor-made solutions to meet each client’s specific needs. During the time of crisis, communication is critically important as to control the outgoing messages and to protect the organization’s reputation. efrata works with clients to help them navigate critical messages across social and traditional media channels and to inform stakeholders, while pre-empting reputational threats.

Effective crisis management minimizes damage and may even improve a company’s reputation if leaders communicate with speed, honesty and transparency. For many years now in efrata, we provide counseling to a variety of companies and help our clients successfully prepare for, respond to, and recover from any crisis.

efrata is one of the top independent public relations and public affairs firms in Greece. Whether it’s B2B communications, consumer public relations, or public affairs and community engagement, we find creative ways for brands to deliver key messages so they resonate with target audiences. Our company’s expertise encompasses the full range of corporate communications and public affairs for organizations across all sectors.

Whilst “saying the right thing to the right people in the right order at the right time” may seem a simplistic statement, assembling and then testing those messages in an engaging and effective manner is critical. Identifying and understanding the target audiences is the first step for us. We then recommend a range of tools and techniques to target the message to the audience and choreograph that engagement through effective planning and implementation.

We can help you launch new products, better manage media interviews, maximize your exposure, enhance your employee and community relations, navigate potential policy and regulatory changes, capture social media attention, efficiently reach influencers, better manage difficult issues and avoid damages. Our aim is to protect and enhance reputation and strengthening relationships with business and stakeholder audiences. With in-depth knowledge of communication issues, we provide corporate and public affairs services for our clients to help them strengthen their position in their respective markets. efrata’s team of specialists is experienced, devoted 24/7 and totally equipped to advise demanding clients. With specific ideas and action plans we help them navigate any regulatory and policy landscape. Clients lean on us to help them engage with their stakeholders’ agendas, deliver results, and protect value.