Privacy Policy

Effective date: 2019

This Privacy Policy describes the data protection practices of efrata and its subsidiaries and affiliates worldwide and efrata (collectively, “efrata”, “we”, “us”, “our” or “our”). This Privacy Policy applies to the information we collect and use about you when you access or use the efrata website or other online or offline services or websites that link to or otherwise present this Privacy Policy to you. We refer to these products and services collectively as the “Services”.


This Privacy Policy includes the following sections:

The information we collect

How we use your information

How we use your information How we use your information

How we use your personal information

How we use cookies and other forms of privacy

How we share and disclose your information

Retention of your information

Data subjects’ rights and your choices

Third-party links and features

Children’s Privacy

How we protect your information

Changes to our Privacy Policy

efrata contact information


We receive information about you through the means listed below when we provide the Services.

The Services you use

Requests or questions that you submit to us via electronic forms, email or otherwise

Your participation in sweepstakes, contests or surveys

Uploading or posting to the Services

Requests for customer support and technical assistance

Information about you. The types of data we collect directly from you include:

Email address

First and last name

Billing information, such as credit or debit card number, verification number and expiry date, and banking or routing information

Information about purchases or other transactions with us

Information about your customer service interactions with us

Information provided in your responses to surveys we conduct

Quotes, photos and other information if you choose to serve as a “Case Study” referenced on our website.

Any other information you choose to provide to us directly in connection with your use of the Services.


When you use our Services, we collect certain information as described in this section. As discussed below, we and our service providers (which are third party companies working on our behalf) may use various technologies, including cookies and similar tools, to help collect this information.

Specifically, when you use our site, we collect and analyze information such as your IP address, browser types, browser language, operating system, state or country from which you accessed the Services, software and hardware features (including device identifiers), referring and exit pages and URLs, platform type, number of clicks, files downloaded, domain names, landing pages, pages viewed, pages viewed, domain names, domain names, and other information that we collect and analyze.

Location information. When you use the Services, we and our service providers may automatically collect general location information (e.g., IP address, city/county and/or zip code associated with an IP address) from your computer or mobile device.


We may receive additional information, such as demographic and statistical information from third parties, such as business partners, merchants, researchers, analysts and other parties, which we may attribute to you based on your allocation to certain statistical groups. We use this information to supplement the information we collect directly from you in order to derive your potential interests and provide you with more relevant experiences and to improve our products, analytics, advertising and products.


We, or our service providers, use your information for a variety of purposes, depending on the types of information we have collected from and about you, in order to:

Complete a purchase or provide you with the services you have requested.

Respond to your request for information and provide you with more effective and efficient customer service.

Communicate with you by email, mail or telephone about products, services, surveys, research, studies, promotions, special events and other topics that we believe may be of interest to you.

Customize the content you see on the Services.

Help us better understand your interests and needs and improve the Services, including through surveys and reports, and to test and create new products, features and services.

Secure our Services and resolve technical issues reported.

Comply with any procedures, laws and regulations that apply to us when necessary for our legitimate interests or the legitimate interests of others.

Establish, exercise or defend our legal rights where necessary for our legitimate interests or the legitimate interests of others.

Combined information. For the purposes set forth in this Privacy Policy, we may combine the information we collect through the Services with information we receive from other sources, both online and offline, and use that combined information in accordance with this Privacy Policy.

Aggregate/Anonymous Data. We may aggregate and/or anonymize any information collected through the Services so that such information can no longer be associated with you or your device. We may use this information for any purpose, including, but not limited to, research and marketing purposes, and we may also share this data with any third party, including advertisers, promotional partners and sponsors.


The legal bases for the use of your information, as set out in this Privacy Policy, are as follows:

Where the use of your information is necessary to fulfil our obligations under a contract with you (for example, to comply with: the terms of service of our websites or a purchase you have made).

Where the use of your information is necessary for our legitimate interests or the legitimate interests of others (for example, to provide security for our website and applications; to operate our business and services; to make and receive payments; to comply with legal requirements and defend our legal rights; to prevent fraud and to know the customer to whom we provide services).

Where we have a reason to process the data in accordance with the laws of an EU Member State.

Where we have your consent to carry out a specific processing activity.


To collect the information listed in the “Information we automatically collect” section above, we and our service providers use internet server logs, cookies, tracking pixels and other similar tracking technologies. We use these technologies in order to provide you with a more customized experience in the future by understanding and remembering your particular browsing preferences.

As we adopt additional technologies, we may also collect information through other methods.

Please note that you can change your settings to be notified when a cookie is installed or updated or to block cookies altogether. For more information, please consult the “Help” section of your browser (e.g., Internet Explorer, Google Chrome, Mozilla Firefox or Apple Safari). Please note that by blocking, disabling or managing any or all cookies, you may not be able to access certain features or offerings of the Services.



We may use third party web analytics services (such as those of Google Analytics) on our Services to collect and analyze usage information through cookies and similar tools, to conduct audits, surveys or reports, to help prevent fraud and to provide certain functionality to you. To prevent Google Analytics from using your information for analytics, you can install the Google Analytics opt-out browser add-on by clicking here. If you receive email from us, we may use certain analytics tools such as clear GIFs to collect data, such as when you open our email or click on any links or banners contained in our email. This data allows us to measure the effectiveness of our communications and marketing campaigns.


When you use the Services, third parties may place cookies or other tracking technologies on your computer, mobile phone or other device to collect information about you, as described above. These third parties (e.g., ad networks and ad servers such as Google, Act-On Software, Sugar Market/Sales Fusion, Facebook, Twitter and others) may use this information to provide you with relevant content and advertisements as you use the Internet and may access their own cookies or other tracking technologies on your computer, mobile phone or other device that you use to access the Services to assist in this activity.

We do not have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your device that you use to access the Services by these unaffiliated third parties. If you are interested in more information about personalized advertising through your browser and how you can generally control the placement of cookies on your computer to deliver personalized advertising, you can visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or the Your Online Choices link to opt-out of receiving personalized advertising from companies participating in these programs. To opt out of Google Analytics for display ads or to customize your Google Display Network ads, visit the Google Ads Settings page. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or for the continued availability or accuracy of these mechanisms.

Please note that if you exercise the choices above, you may still see advertising when you use the Services, but it will not be tailored to you based on your online behavior over time.


Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes, and therefore we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser-induced DNT signals.


efrata will share your information in the following ways:

Affiliates and subsidiaries. We may share the information we collect within the efrata family to provide you with products and services, to ensure a consistent level of service, and to improve our products, services and your customer experience.

Service Providers. We provide access to your information or share it with selected third parties who perform services on our behalf. They have access to perform these services, but are prohibited from using your information for other purposes. They provide us with various services, such as billing, sales, marketing, product content and features, advertising, analytics, research, customer service, data storage, security, fraud prevention, payment processing, and legal services.

Customers of efrata: Unless we explicitly inform you otherwise at the time of collection, we may share the information we receive from and about you with efrata customers to inform you of special events and other information that may be relevant to you.

Protecting efrata and others. By using the Services, you acknowledge and agree that we may access, retain and disclose the information we collect and maintain about you if required to do so by law or if we have a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process (e.g. (a) to comply with legal process, such as subpoena or court order); (b) to enforce our Terms of Service, this Privacy Policy or other agreements with you, including investigating potential violations thereof; (c) to respond to claims that any content violates the rights of third parties; (d) to respond to your requests for customer service; and/or (e) to protect the rights, property, or personal safety of efrata, its agents and affiliates, its users, and/or the public; and/or (f) to protect the rights, property, or personal safety of efrata, its agents and affiliates, its users, and/or the public. This includes sharing information with other companies and organizations to protect against fraud and prevent unwanted/malicious software and for similar purposes.

Business transport. As we continue to grow our business, we may acquire, merge or partner with other companies. In such transactions, (including the planning of such transactions) user information may be among the transferred assets. If some or all of our assets are sold or transferred to a third party, customer information (including your email address) will likely be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable law, we will comply with such restrictions.

Aggregate/anonymous information. From time to time, we may share aggregate/anonymous information about your use of the Services, such as by publishing a report on usage trends. The sharing of such data is not subject to restrictions.


We keep your information for a period of time no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collect and use it and/or as required to comply with applicable law.


You have certain rights with respect to your information, as further described in this section.


If you would like more information about your legal rights under applicable law or if you wish to exercise any of them, please contact us using the details set out in the “Contact Details” section below at any time. Your local legislation (e.g., in the EU) may allow you to ask us to:

Provide access to and/or a copy of certain information we hold about you

prevent the processing of your information for direct marketing purposes (including any direct marketing processing based on profiling)

update information that is outdated or incorrect

delete certain information we hold about you

restrict the way we process and disclose some of your information

transfer your information to a third-party service provider

withdraw your consent to the processing of your information

We will consider all requests and provide our response within the time limit set by applicable law. Please note, however, that some information may be exempt from these requests in certain circumstances, which may include where we need to continue to process your information for our legitimate interests or to comply with a legal obligation. We may ask you to provide us with information necessary to confirm your identity before we respond to your request.


You can instruct us not to use your contact information to contact you by email, post or telephone about products, services, offers and special events that may be of interest to you by contacting us using the details below. In commercial emails, you can also opt out by following the instructions at the bottom of those emails. Please note that, regardless of your request, we may continue to use and disclose certain information as permitted by this Privacy Policy or as required by applicable law. For example, you cannot opt out of certain functional emails, such as those reflecting our relationship or dealings with you.


The Services contain links to third party websites, such as social media sites, and also contain third party plug-ins (such as Facebook’s “like” button and Twitter’s “follow” button). If you choose to use these sites or features, you may disclose your information not only to these third parties, but also to their users and the public at large, depending on how their services operate. We are not responsible for the content or practices of these sites or services. The collection, use and disclosure of your information will be subject to the privacy policies of the third-party sites or services and not to this Privacy Policy. We encourage you to read the privacy and security policies of those third parties.


The Services are intended for the general public and not for children under the age of 13. If we become aware that we have inadvertently collected “personal information” (as defined by the Children’s Online Privacy Protection Act) from children under the age of 13 without valid parental consent, we will take reasonable steps to delete it as soon as possible. We do not knowingly process data of EU residents under the age of 16 without parental consent. If we become aware that we have collected data from an EU resident under the age of 16 without parental consent, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements under applicable local laws.


efrata takes technical and organizational security measures to protect the information provided through the Services from loss, misuse and unauthorized access, disclosure, alteration or destruction. However, no Internet or email transmission is ever completely secure or error-free. Please keep this in mind when disclosing any information to efrata over the Internet.


The Law gives individuals the right to request from us, in certain circumstances, information about how we share certain categories of “personal information” with third parties for direct marketing purposes. efrata does not share your personal information with third parties for their own direct marketing purposes.


We reserve the right to amend this Privacy Policy at any time to reflect changes in law, our data collection and use practices, the features of our Services, or advances in technology. We will make the revised Privacy Policy accessible through the Services, so you should check the Privacy Policy periodically. You can know if the Privacy Policy has changed since you last reviewed it by checking the “Effective Date” at the beginning of the document. If we make a material change to the Policy, you will receive appropriate notice in accordance with legal requirements. By continuing to use the Services, you confirm that you have read and understand the latest version of this Privacy Policy.


Please feel free to contact us if you have any questions about efrata’s Privacy Policy or the information practices of the Services. You may contact us by email: or by postal mail at efrata – Amaroussiou – Chalandriou 100, Maroussi, 151 25