efrata’s approach is client-centric, combining the importance in detail of a boutique PR company with the deep knowledge and experience of an international company, with main goal being the best possible results for our clients. In line with the traditional media, efrata is at the same time specialising in social PR media, digital marketing and creative services, offering, at international level, complete communication programs to our clients.
Our philosophy is simple. To bring solid, measurable communication results in a modern work environment. We are proud to say that our principles are efficacy, integrity, creativity, loyalty.
The way that companies communicate has dramatically changed as a result of technology and globalization. The facts have changed from the age of traditional communication (creation, dissemination, consumption). Today content can be created, disclosed, and communicated by anyone. There is a continuous flow of information, to which companies should adopt but also follow.
Today, communication contains the meaning of participation, and not simply “the dissemination of the message”.
In the future, communication will become more direct and regular. The adaptability and responsiveness will be essential elements for success. The content will be also visual, not only verbal. It will be interactive, not only interesting. Brands must learn to live with crises and without having control. PR, social media, and digital marketing will constitute integrated communication services. The “list” of services and communication “channels” will grow and we will be able to talk about measurable results.
Jacques – Antoine Armaos, Chairman
Jacques-Antoine Armaos is the Chairman and Founder of efrata
He has almost 25 years of experience in the field of communication consulting, strategic planning, media relations and public affairs for a large number of companies and organizations of both public and the private sector in Greece and the EU
Jacques also co-founded and served as Vice-Chairman at the Center for Promotion of Insular Policy (KEPRONIPO, a non profit organisation dedicated in finding solutions and promoting ideas on the well being of the Greek Islands).
Jacques is a Ph.D. Candidate in the School of Philosophy of the National and Kapodistrian University of Athens., holds an MA in Communication Policy Studies from City, University of London and a BA in Political Science and International Relations from the National and Kapodistrian University of Athens.
Jacques has published several articles and has spoken at conferences in Greece and abroad. He is the Author of one book (Αύριο Μπορεί να Έλθει το Χθες – Yesterday May Come Tomorrow, 2020, Plethora, Imprint of Eurasia Publications).
He speaks English and French fluently.