efrata’s approach is client-centric, combining the importance in detail of a boutique PR company with the deep knowledge and experience of an international company, with main goal being the best possible results for our clients. In line with the traditional media, efrata is at the same time specialising in social PR media, digital marketing and creative services, offering, at international level, complete communication programs to our clients.
Our philosophy is simple. To bring solid, measurable communication results in a modern work environment. We are proud to say that our principles are efficacy, integrity, creativity, loyalty.
The way companies communicate has changed dramatically as a result of technology and globalization. Today, content can now be created, shared and communicated by anyone. Communication involves the concept of participation, not just “spreading the word”. In the future, it will become even more direct and regular. Adaptability and responsiveness will be essential elements of success. PR, social media and digital marketing will be integrated communication services. The list of communication services and “channels” will grow and we will now be able to talk about measurable results. Our approach is to help our clients understand these changes. To navigate the new media environment and adopt the appropriate communication strategy. We create integrated PR campaigns that meet the client’s business objectives, introducing elements from traditional media as well as new tools and technologies. We are judged by results and create a modern PR environment which is accessible, measurable and effective.
«In my mind Communication is Productive thinking & Creativity that bring results.»
Jacques-Antoine Armaos is the Chairman and Founder of efrata
He has almost 25 years of experience in the field of communication consulting, strategic planning, media relations and public affairs for a large number of companies and organizations of both public and the private sector in Greece and the EU
Jacques also co-founded and served as Vice-Chairman at the Center for Promotion of Insular Policy (KEPRONIPO, a non profit organisation dedicated in finding solutions and promoting ideas on the well being of the Greek Islands).
Jacques is a Ph.D. Candidate in the School of Philosophy of the National and Kapodistrian University of Athens., holds an MA in Communication Policy Studies from City, University of London and a BA in Political Science and International Relations from the National and Kapodistrian University of Athens.
Jacques has published several articles and has spoken at conferences in Greece and abroad. He is the Author of the book “Αύριο Μπορεί να Έλθει το Χθες – Yesterday May Come Tomorrow” Plethora, Imprint of Eurasia Publications, 2020 and writer of ” Για την Παιδεία και το Διαδίκτυο – Internet and Education “, in ” Τo Οπτικοακουστικό στην Εποχή της Πανδημίας – The Audiovisual in the Pandemic Era”, Costas Theologou- George Arabatzis (Ed.), Εllinoekdotiki Publishing, 2022.
He speaks English and French fluently.